The Best Way To Name Your Product. When it comes to consumer, when they see brand name continuation they expect a improvement to the existing features. When they see a brand name change they expect fundamentally new feature and they perceive the product as riskier and they feel that this current version is likelier to […]
Read more "How To Name Your Product"How sometime chain of adding features can go wrong? I believe that adding features upon features to a product is probably endangering a brands & customer relationship. When your customer start using the multi feature products, they starts suffering feature fatigue, they become overwhelmed by the product complexity and annoyed by features they realize they […]
Read more "Is It good to Have Chain Of Adding Features"
The Digital MBA 